Wind back 12 months and, you’ll no doubt recall, the steep second wave of corona was receding with a relaunch date for hospitality on the horizon. At the time we saw this more as a ‘grand opening’ mark II than a restart. Everyone had been through so much and the world-at-large was altogether so different it felt more like a new beginning than picking up where we had left off. With that came more challenges than opportunities: would our audience be the same, how had the area changed, people’s habits would have inevitably shifted, what would people be willing to spend when going out?

#HardSeltzerSummer is here, an empirical ‘White Claw’ shaped tidal wave is rolling across the Atlantic; we’ve got a toe in the water, so here’s a little pocket guide to your new go to RTD.