Wind back 12 months and, you’ll no doubt recall, the steep second wave of corona was receding with a relaunch date for hospitality on the horizon. At the time we saw this more as a ‘grand opening’ mark II than a restart. Everyone had been through so much and the world-at-large was altogether so different it felt more like a new beginning than picking up where we had left off. With that came more challenges than opportunities: would our audience be the same, how had the area changed, people’s habits would have inevitably shifted, what would people be willing to spend when going out?

Useful notes on something that applies to putting together any cocktail or drink to dazzle (could equally apply to making wine or beer-making for instance, although that isn’t done in a ‘live’ environment as of a bartender mixing a drink on the spot at the bar). Think of any such drink to draw delight from as needing three parts: the base, the body and the perfume…