Over here, Negroni Week is a thing. It is sponsored by the brand that has come to define the cocktail (C_____I) & preaches for creativity and fun takes on the classic (as long as you always use C_____I).

Under the deluge of news you may have missed that this is National Negroni Week.

Count Camilo’s beefed up Americano concoction (add the gin) has become so popular we-in-hospitality now roll out the bunting each year to celebrate it’s subtle, bitter charms. Regular readers of this parish will know we’re no champions of Campari so, our twist has often involved looking back at original recipes to find producers currently doing it closest to the old formulas. But now, in this week of all weeks, comes the un-holy twist. Sub-off on the gin, enter genever.

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